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Proponents of the methods offered in the book point to The Rules as having positive results for both men and women.
They represent the point of view that men enjoy being the aggressor and are inspired to treat women better who choose behaviors which set up boundaries and slow down the courtship process.
Others noted that Fein was an accountant and Schneider a freelance journalist without professional qualification in the subject matter.
Fein married and divorced, and has recently remarried. The authors admitted they were not professionals in an appearance on NBC's The Today Show.
Are you friendly with people who continually hurt you?
Advocates also elucidate that a woman making herself easily available to men may increase her chances of being unconsciously or unscrupulously taken advantage of or abused.
By applying a deliberate approach to relationships, Rules champions suggest, a woman has the time and space to discover and reflect upon the character and actions of a man she is dating.
The New Rules: The dating dos and don'ts for the digital generation, (£9.99, Piatkus) published this month, offers their signature sagacious take on the grey area where sex and cyberspace intersect.
And it's an important subject to address, given the de-mystification of internet dating and the rise of outlandish digital phenomena such as "sexting".